Best in brief

Summaries of 5 articles in leading journals, covering: knowledge management and competition in the consulting industry: attracting small customers: one-to-one marketing: identifying new competition: marketing knowledge strategy.

Best in brief

Douglas West of the marketing faculty at Henley Management College provides brief summaries of the most useful and thought-provoking articles published recently in leading international business magazines and journals. The journals covered in this issue are: California Management Review, McKinsley Quarterly, Sloan Management Review and Harvard Business Review.

Size matters

KNOWLEDGE MANAGEMENT AND COMPETITION IN THE CONSULTING INDUSTRY Miklos Sarvary CALIFORNIA MANAGEMENT REVIEW, 41(2), 1999

There has been considerable investigation of knowledge management (KM) as a system, but what of the consequences of KM on competition? As a pioneer of KM, the...

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