Workopolis: The morning after
Tank
Situation analysis
Overall assessment
Workopolis is the #1 job site in Canada; however this isn't the case in Quebec where the competitive landscape is largely lead by Emploi Quebec, a government-sponsored site recognized as the best site to assist in job search in Quebec. Other private sites such as Jobboom and Kijijji are holding strong while new entrants such as JobiIlico are starting to steal traffic from traditional competitors [Footnote #1]. Since 2010, awareness of the Workopolis brand has remained fairly flat in Quebec, holding at 29% [Footnote #2] in the bilingual Montreal market where...