The Salvation Army: KETTLE - Tipping point

This case study explains how The Salvation Army, the largest non-government provider of social services in Canada, brought the 'tipping point' to life, where small donations add up to make a big difference.

The Salvation Army: KETTLE - Tipping point

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Situation analysis

Overall assessment

"You make a living by what you get. You make a life by what you give."

-Winston Churchill

The Salvation Army is the largest non-governmental provider of social services in Canada. The Salvation Army offers practical assistance for children and families, often tending to the basic necessities of life, providing shelter for homeless people and rehabilitation for people who have lost control of their lives due to addiction.

The Canadian public has the option to donate to over 80,000 charities in North America. This has led to increasing...

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