Best practice - a practical approach to innovation

Ruth Tobell

Although most companies claim to seek innovation, it rarely happens effectively. This is because they continue to approach the task of product innovation in the traditional way, which seldom works.

A Practical Approach to Innovation

Innovation programmes stumble for many reasons, but one that rarely gets properly addressed is that the people charged with carrying out such programmes don't really understand what they need to do differently. Here's a practical step-by-step guide to making innovation a reality

Ruth Tobbell

Innovation must be the most abused word in the marketing vernacular. Peruse any marketing-orientated literature, read through any company’s annual report, or simply look at the recruitment ads and you will be overwhelmed at the sheer amount of innovation purported to be going on. This is because it has not escaped...

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