TD Bank: Real Estate Secured Lending 2013 Campaign
Leo Burnett
Situation analysis
Overall assessment
To Buy or Not To Buy?
In the aftermath of the global financial crisis of 2008-2009, it seemed like every Canadian and their neighbour had something positive to say about the resilience of Canada's housing market.
And for good reason: with American real estate having lost nearly 30% of its value between 2007 and 2011, there was something comforting about the fact that the average price of a Canadian house had risen over 100% since 2000. [Footnote 1,2]
But by 2013, sentiment surrounding Canadian real estate...