Lowdown: New technologies - divisible content, micro video and virtual reality
Ross Crooks, Amber Horsburgh, Jackson Murphy and Penny NormanColumn Five, Big Spaceship, and Pound & Grain
Divisible content
As brands ramp up content marketing, they often find it challenging to produce enough content for the many publishing platforms and audiences they need to reach – efficiently and at scale. The Divisible Content approach is an efficient strategy that allows brands to produce large volumes of content while expending minimal time and resources.
Divisible Content is a strategy for streamlining content creation. You create one core asset that comprehensively...