Lowdown: New technologies - divisible content, micro video and virtual reality

This article explores developments in three new technologies - divisible content, micro video and virtual reality.

Lowdown: New technologies - divisible content, micro video and virtual reality

Ross Crooks, Amber Horsburgh, Jackson Murphy and Penny NormanColumn Five, Big Spaceship, and Pound & Grain

Divisible content

As brands ramp up content marketing, they often find it challenging to produce enough content for the many publishing platforms and audiences they need to reach – efficiently and at scale. The Divisible Content approach is an efficient strategy that allows brands to produce large volumes of content while expending minimal time and resources.

Divisible Content is a strategy for streamlining content creation. You create one core asset that comprehensively...

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