Loyalty and Millennials

This article argues that to win the loyalty of millennial consumers, brands should deliver exceptional products and services that are relevant, personalised and adaptable.

Loyalty and Millennials

Rachel BarekAKQA

Millennials are loyal to exceptional products and experiences, not brands. To win the loyalty of this demographic, brands should shift their focus to building exceptional products that are personalised, relevant and adaptable and surround them with post-purchase customer support, adapted to the digital environment.

Brand loyalty uncovered

This article is part of a collection of pieces on brand loyalty. Read more.

In the halcyon days of our industry, advertising succeeded by morphing the 'new' into the 'wanted'. Through famous, and now iconic, brand personalities and simple loyalty programmes, advertisers of yesteryear transformed...

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