Brand loyalty: Microinteractions assist brand love
Adam SweeneyLondon Strategy Unit
The first step towards loyalty in a post-digital world is not repurchase: it's reinteraction. And building brands as habits – not choices – is the next generation of brand loyalty.
Brand loyalty uncovered
This article is part of a collection of pieces on brand loyalty. Read more.
Brand loyalty has always been hard to achieve with marketing, but technology has made it a complete nightmare.
Byron Sharp crunched the numbers on loyalty marketing in his book How Brands Grow, and found that campaigns aiming to...