Point of View: Enough of the pop psychology

Darika Ahrens

This article argues against marketing so emotional that it become manipulative, including developments in 'shock marketing'.

Point of View: Enough of the pop psychology

Darika AhrensGrapevine Consulting

Recently, I attended the Future Foundation's Trending2015 Conference. One of the marketing trends they've identified for 2015 is 'Surprise Marketing'. They played a video from the North Face's 'Climb or Die' campaign in Korea to demonstrate. (The name says it all.)

Individual shoppers were in a side room off the store. Suddenly, the floor starts to disappear. The shopper is forced to climb a nearby climbing wall. While gripping on for dear life, a jacket descends from the ceiling. It hangs suspended in the middle of the room....

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