10 consumer trends for 2015
David MattinTrendwatching.com
The spread and advancement of mobile technologies will drive new consumer behaviours over the coming year. Smart brands will spot the opportunities.
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Three powerful currents will help reshape the consumer arena in 2015. First, the 'on demand' mindset characteristic of the past decade will hit a new high and extend to more services and products than ever before. Second, brands will face rising expectation to do good and initiate constructive change rather than...