Point of View: A tale of two pizza joints

James Hurman

This article argues that brand strategy should be quite simple: to provide a quality product with branding that stands out from the competition.

Point of View: A tale of two pizza joints

James HurmanPreviously Unavailable

When I was a kid I remember being taken to Pizza Hut. It had the restaurant with the funny shaped roof and the red gingham tablecloths. It was a treat - a large pizza was about $30 and in the 1980s that was a lot of money. I remember loving it. You got spinning tops and little red pencils to play the games on the paper place mat. There were happy waitresses gliding around and a low light ambience that made it feel like stepping into another...

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