Tapping the subconscious for early stage ad testing and long-term brand building

This event report looks at how marketers can use an understanding of the consumer’s subconscious mind to both refine ads at an early stage of development and also to build brands in the longer term.

Tapping the subconscious for early stage ad testing and long-term brand building

Lena RolandWarc

Among the themes explored at Smart Marketing, a two-day event hosted by the Neuromarketing Science & Business Association and held in London in December 2014, were how neuroscience can support real-time ad-testing and how brands can successfully appeal to the consumer's subconscious mind.

Real-time ad testing

If ad-testing has failed to deliver Thom Noble, founder and CEO of NeuroStrata, an independent neuromarketing consultancy, is on a mission to encourage more marketers and agencies to learn about, and adopt, neuroscience ad-testing techniques such as...

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