Lucozade Sport: Club Crusade

This case study describes how Lucozade Sport, the energy drink brand, used a reward scheme to promote loyalty amongst Irish sports clubs.

Lucozade Sport: Club Crusade

Campaign details

Agency name: Ogilvy DublinCategory: LoyaltyCountry: Ireland

Background

Lucozade Sport launched the Club Crusade in 2011 in order to drive frequency of purchase amongst sports participants. As the previous years campaigns were such a success and exceeded expectations, it was felt that continuing with the loyalty programme for 2013 would be highly recommended. With the campaign being so well-known amongst clubs, Lucozade Sport had an opportunity to build on the success of the campaign and increase loyalty amongst more sports clubs in Ireland.

Along with the stereotypical competitors such as...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands