Lucozade Sport Lite: Get fit for free
Campaign details
Agency name: HavasCategory: LoyaltyCountry: Ireland
Background
At the time of the brief, awareness and trial of Lucozade Sport Lite was increasing and purchasing intent was on the way up. However the brand was facing challenges in terms of sales and store listings.
A massive gap existed for Lucozade Sport Lite, between regular sports participants who drink Sports Drinks for intense exertion and occasional participants who generally drink water.
National Context of the Campaign
The Lucozade Sport Lite, Get Fit for Free campaign has been running successfully...