Renault Carculator

This case study describes how Renault Ireland created an online tool that allowed consumers to compare the cost of their existing car with that of a new Renault to show that the latter could actually save you money.

Renault Carculator

Campaign details

Agency name: Publicis DCategory: Brand-Building, Innovative Idea or Concept and Integrated CommunicationCountry: Ireland

Background

There could not be a more challenging category than the Irish automotive market, but for Renault, this wasn't the only challenge. Not only were people not buying new cars, they weren't buying Renaults. The category was fiercely competitive. Japanese manufacturers benefited as cautious consumers opted for the peace of mind of 7-year warranties. German manufacturers exploited their reliability heritage.

Renault was getting left behind and its market share was in decline. Renault had to address the needs...

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