10 trends for 2015

This article highlights 10 media trends that are expected to grow in 2015 and help define the industry's landscape.

There are several interconnected long term trends that have helped to define the media landscape:

  • The rise of mobile computing, giving internet access to more people in more places
  • The rise of online retail, making it possible to buy anything at any time, from anywhere
  • The digitisation of content, making it more easily accessible & transportable
  • The rise of subscription over ownership
  • The emergence of peer-to-peer commerce and services

We will now look at ten specific trends that we think will...

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