Harish v Harry: Understanding the attitude of India's youth towards change
Suman SrivastavaMarketing Unplugged
This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.
Someone once said that we accept everything invented before we are 18 as natural. We think everything invented from the time we were 18 to the time we are 40 is new and exciting. And everything invented after we're 40, we consider a menace to society and want it banned.
This assumes that the young welcome change, but is this necessarily true? This article suggests that...