Ads from the marketing hall of fame

This article highlights 10 stand-out marketing campaigns that grew brands whilst being creative, capturing a mood or demonstrating bold thinking.

Ads from the marketing hall of fame

To celebrate the 30th anniversary of The Marketing Society's Awards for Excellence, we have been digging into the archives to select 10 marketing campaigns that shone the most brightly. They were chosen for the impact they had on growing their brands, their creative influence, the way they encapsulated a mood, and because sometimes the industry needs bold, brave advertising to show the world what happens when you bring creativity and commercialism together.

Axe

There is a fundamental truth at the centre of Axe's success, Unilever's male grooming range that is known as Lynx...

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