Warc International Ad Forecast 2014/15

This article presents the predicted advertising expenditure across 12 key markets for 2014 and 2015.
  • Global advertising spend is expected to rise 4.8% in 2015, equating to 2.4% growth accounting for inflation.
  • The dip in growth rate in 2015 compared with 2014 stems partly from the absence of notable events such as the FIFA World Cup and the Winter Olympics, and partly from risks to global economic growth presented by further stagnation in the eurozone, slowing growth in parts of Asia and tension surrounding Ukraine.
  • The US, the world's largest ad market, is expected to post growth of 4.4% next year, resulting in revenues surpassing pre-recession levels for the first time.
  • The...

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