Meat & Livestock Association: Lambnesia
SAM & AUSTRALIA DAY, A CASE OF SERIAL PLANNING
The challenge was to rejuvenate an 8 year old formula that was a little frayed but still delivering good sales results.
The Australia Day Lamb campaign has become as expected as the holiday itself. Sam Kekovich bellowing the year's most UnAustralian happenings; a very successful formula.
Hardly a challenge really but planning has been part of this journey of keeping Sam & Lamb fresh. This paper is an example of planning's contribution, serial planning if you will, designed to cycle...