Boost Mobile: Something from nothing

This campaign promoted Boost Mobile, a prepaid brand that resells mobile services, in Australia by reframing the conversation around the category.

Boost Mobile: Something from nothing

Fabio BurestiThe Monkeys

Introduction

We are told the Universe originated from nothing. Something from nothing. As a concept it is counter-intuitive, yet this paper proves it can be done. Our client, Boost Mobile started with literally nothing, zilch, and rebuilt a successful business through the power of a great strategic idea. Here's how.

Something from nothing

Boost Mobile is a prepaid brand that resells mobile services. In 2013 Boost ended a twelve-year partnership with Optus and joined forces with Telstra. This move exacted a high cost: Optus owned the Boost customer base and the...

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