Australian National Preventive Health Agency: How suffering made people quit
Background
Public enemy number 1
Smoking is Australia's single most preventable cause of death and illness, claiming 15,000 lives annuallyi. It is responsible for more deaths and hospitalisations than alcohol and drug use combinedii. The Australian National Preventive Health Agency (ANPHA) briefed us on helping reduce the rate of adult daily smokers in Australia. We were mandated to reinforce the damaging health effects of smoking.
Finding a new way in
Despite 96% of smokers being aware that smoking...