KFC Arabia: Kintacky Kintacky Kintacky
Bijal Pathak and Spencer Moody
Campaign details
Brand owner: Americana GroupLead agency: Initiative Media Middle EastBrand: KFCCountry: Bahrain, Kuwait, Oman, Pan Arab, Qatar, Saudi Arabia, United Arab EmiratesIndustry Fast food, takeaway outletsChannels used: Content marketing, Earned media, buzz, Social media, Sponsorship - media, Television, Word of mouth, advocacy Media budget: Up to $500k
Executive summary
This case study describes how fast-food company KFC Arabia capitalised on the hunger pangs of a TV star to create a significant increase in footfall throughout the...