Safari Storme: Matchmaker - a tool for brand partnerships
Shrikant Shenoy
Campaign details
Brand owner: Tata MotorsLead agency: Lodestar UMBrand: Safari StormeCountry: IndiaIndustry SUVs, 4x4s,TV channels, services, programmesChannels used: Cinema, Internet - display, Internet - general, Internet - microsites, Internet - search, Mobile and apps, Online video, Social media, Sponsorship - media, TelevisionMedia budget: Up to $500k
Executive summary
This case study describes how Tata Motors developed a successful brand match between their Safari Storme SUV and popular TV series 24to increase their presence in...