Shopping on autopilot – how to change consumer behaviour, without them having to think
Jo Bowman
Scientific principles – and proven, in-market case studies – are showing how labelling tricks, space exploration and a few crumbs of cake can help swing a shopper's decision to buy. The complex activity that happens within the human brain when people are making a purchase is being unravelled and tested by psychology, neuroscience and behavioural economics, providing something of a roadmap for brands and retailers that want to push all the right buttons.
Speaking at the International Shopper Insights in Action Conference held in...