Reading the signs – how to make sure your brand isn't the next Kodak or Blockbuster
Jo Bowman
Innovative ideas and changing market dynamics are too often ignored until it's too late to adapt, warned Jonathan MacDonald of Thought Expansion Network at the International Shopper Insights in Action event held in Edinburgh in November 2014. MacDonald, who has been an advisor to Google, Apple, Lego, Procter & Gamble and Ikea, and has worked in the music industry and in retail, said businesses needed to look beyond their traditional competitive set when considering future threats – and opportunities for growth.
He...