University of Nottingham Students' Union: A cultural model for developing a university space

This article explains how the University of Nottingham Students' Union (UoNSU) used innovative research methods to understand the space required on campus by current and future students.

University of Nottingham Students' Union: A cultural model for developing a university space

University of Nottingham Students' Union and Crowd DNA

Summary

Insight and innovation agency Crowd DNA guided the University of Nottingham Students' Union (UoNSU) in putting a case for a new, future-proofed student hub to the University Executive.

Designed to revive the Portland Building, an iconic location on campus, this project was a first for UoNSU staff, who got to collaborate with both existing students and prospective intakes – putting students at the heart of the process.

Sarah Gosling (CEO of UoNSU):

Challenging our expectations: instead of surveying...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands