Flamingo: We Reprezent

This article describes the person-centred research approach adopted by Reprezent, a community radio station in London, which wanted to improve its understanding of the disenfranchised young people it serves.

Flamingo: We Reprezent

Flamingo

Summary

Flamingo recently launched a sustainability program to provide pro-bono research to small charities. For 2014 we chose to collaborate with the team at Reprezent radio, a community based initiative helping to give voice to some of London's most disenfranchised young people.

Reprezent urgently needed to understand the big issues impacting the lives of their audiences, and how these insights could be transformed into powerful social messaging and behaviour change campaigns on-air and online

We worked with Reprezent to design a person-centered set of methodologies, both digital and face-to-face, designed to uncover the hidden truths about...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands