Bringing a Cider-Brand to the land of William Tell: How new approaches to research helped Carlsberg brand Somersby crack the Swiss market
Guy White, David Simoes-Brown, Barbara Juhasz and Eileen SchuchCatalyx, 100% Open, Carlsberg Group and Coolbrandz
Summary
Carlsberg needed help to localise assets and find ways to resonate with the notoriously tough-to-crack Swiss market for the new launch of its biggest selling cider brand, Somersby. With a combination of global brand assets, local agency support, and a unique approach to uncovering consumer insights, the brand is experiencing stellar results.
Two bespoke research communities – truly representative of the...