Swiss Re: Connecting generations, protecting generations

This articles explains how Swiss Re, the global re-insurer, took a new approach to segmentation to understand consumer attitudes towards insurance.

Swiss Re: Connecting generations, protecting generations

Consensus Research

Summary

Swiss Re isn't just an occupant of the Gherkin; it's the inspiration behind the City's most iconic landmark – and the world's second largest re-insurer. With a 2013 net income in excess of $4.4billion, Swiss Re is a truly global player, its equally global client base comprising insurance companies, mid-to-large sized corporations and public sector bodies.

Since 2009 we've partnered with Swiss Re to design and deliver the primary evidence underpinning its biennial 'industry standard' UK Insurance Report. In a momentous year for Swiss Re – its 150th birthday – we...

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