ITV: Next Generation Sponsorship - the word is Fusion
SPA Future Thinking and ITV
Summary
The challenge:
ITV sits at the heart of popular culture. Viewers can experience, enjoy and engage with ITV's shows across any platform on a 24/7 basis.
The opportunities for advertisers to sponsor these journeys and forge strong customer relationships are also growing; offering the ability to build evermore powerful and connected campaigns with sponsorship playing a central role.
Whilst the market had changed the established thinking around sponsorship had not. It was time to rethink sponsorship.
Our approach:
Partnering with SPA Future Thinking we created...