ITV: Next Generation Sponsorship – the word is Fusion

This article explains how ITV, the UK television broadcaster, increased its revenue from sponsorship by developing a better understanding of its impact on viewers.

ITV: Next Generation Sponsorship - the word is Fusion

SPA Future Thinking and ITV

Summary

The challenge:

ITV sits at the heart of popular culture. Viewers can experience, enjoy and engage with ITV's shows across any platform on a 24/7 basis.

The opportunities for advertisers to sponsor these journeys and forge strong customer relationships are also growing; offering the ability to build evermore powerful and connected campaigns with sponsorship playing a central role.

Whilst the market had changed the established thinking around sponsorship had not. It was time to rethink sponsorship.

Our approach:

Partnering with SPA Future Thinking we created...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands