Experiential marketing: The case for live experiences

This article explains the importance of brand experience in building brand loyalty as people become more aware and concerned about the difference between brand messaging and brand experience.

Experiential marketing: The case for live experiences

Chris ToepperMomentum Worldwide

Only by developing an experience strategy based on actions and value can you create a worthwhile and memorable experience. Brands creating those positive experiences will be rewarded with brand love.

You know the situation. You – whether motivated by an intense deadline or naive optimism – set up a meeting at 9am on a Monday. Now, this is the time most people are easing in, sipping coffee and perusing emails. But you are reassured when you send the appointment and everyone accepts. They'll all be there! You even get...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands