10 rules for TV strategy

Phil Shaw

This article offers 10 evidence-based tips for compelling TV advertising, as this channel stands steady against the challenge of new media.

10 rules for TV strategy

Phil ShawIpsos

TV ads should be compellingly creative, simple, emotionally powerful, integrate the brand and feature a catchy tune. These are among 10 evidence-based learnings from Ipsos' tracking and testing database.

TV strategy

This article is part of a collection of pieces on perfecting TV advertising strategy. Read more.

By 2015, the amount of media asked for and delivered daily to consumers on mobile devices and to their homes will take more than 15 hours to see or hear (University of Southern California, 2013) and every day, the average person is exposed...

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