From the editor: TV and penguins

Colin Grimshaw

In this editorial, Colin Grimshaw introduces the December 2014 issue of Admap, which focuses on 'TV strategy'.

From the editor: TV and penguins

Colin GrimshawWarc

Based on the media attention paid to consumption of media channels, a visitor from planet Zog might think that we humans spend every last second of our leisure time tuned into Facebook, Twitter, YouTube and any other snack from the social media smorgasbord.

In fact, as data in this month's AdmapAdstats shows, of the average 11.2 hours spent consuming media each day, only 1.7 hours is spent on social media. The medium that grabs most of our attention - 2.6 hours per day - is, you've guessed it, that...

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