A better blend of business? How Impact Investing is revolutionising the corporate landscape

This article sets out the reasons increasing numbers of investors are looking for businesses that do social good, not just generate profit, and asserts the importance of companies having a social mission.

A Better Blend of Business? How Impact Investing is revolutionising the corporate landscape

Joseph Morgan Wunderman

Increasingly, investors are demanding both financial and non-financial returns on their investments, otherwise known as 'blended value'. This is a growing trend. In the future blended value will surpass exclusively fiscal measures of shareholder return on investment (RoI); to prepare for this change businesses must start to define their 'Impact Strategy'.

The bottom-line

Every year cause-related articles are written, programs launched and initiatives advocated, yet the core 'success' metrics used by investors stay the same. Whilst organisations try to strengthen their philanthropic credentials...

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