DuPont India: The Power of Shunya

This case study, submitted by OgilvyOne Worldwide-India, describes how global science and innovation company DuPont raised awareness of the collaborative science-based solutions it could offer to Indian businesses.

DuPont India: The Power of Shunya

OgilvyOne Worldwide-India

Objective of the campaign

Background:

With over 200 years of experience, DuPont possesses a knowledge base of impressive breadth in the arena of Safety and Sustainability, with a full blown capacity to serve a wide range of industries, from petroleum refining to transportation, manufacturing, mining, utilities, construction, aerospace, hospitality and beyond, globally. DuPont Sustainable Solutions offers customized solutions across numerous areas of excellence: workplace safety, employee training programs, environmental management, energy efficiency, process technology licensing, asset productivity, and capital effectiveness. The company not only helped clients develop strategies in these areas, but...

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