Ditzo: Click against Cancer
Objective of the campaign
Market challenge:
- The Dutch health insurance market is small but very crowded.
- 1.2 million customers switch between insurance companies annually (7% of the total Dutch population of 16.8 million inhabitants).
- More than 30 large health insurance companies invest heavily during the last 2 months of the year, as it is only allowed by law to switch during the last 6 months of the year.
- Ditzo has a small campaign budget of less than 25 euro per new customer, compared to 571 euro other insurance companies spend on average.
Business objectives:
- 4% market...