American Express: Everyday Credit Card Launch
Ogilvy New York
Objective of the campaign
We wanted to reach those who inspired and influenced the new Amex EveryDay Credit Card: multi-taskers - like busy moms, juggling everyday life. She looks for clear value from a brand she can trust. With Amex EveryDay, she earns a reward point for every eligible dollar spent. When the card is used 20 or more times in a billing cycle, she earns a 20% bonus on all of her points. The creative strategy was to bring this benefit to life and illustrate that these purchases are more...