MAN Diesel & Turbo: Double impact

This case study describes how product manufacturer MAN Diesel & Turbo marketed its new marine engine valve EcoCam, which enables sailing at different speeds without the risk of damaging the ship's engines.

MAN Diesel & Turbo: Double impact

Klausen + Partners

Objective of the campaign

THE CHALLENGE

Rising fuel prices and dwindling freight demand mean big trouble for global shipping. There is huge overcapacity.

Laying up a vessel is expensive and futile. The alternative is to cap the sailing speed. But that's easier said than done. If you just turn down the throttle, the load on the engine increases enormously.

This is the problem that EcoCam resolves.

The challenge was that:

  • The only way to convince shipping lines of the quality and potential of EcoCam was a factual calculation of savings and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands