Mars medicated

Kara Miller and Drusilla Gabbott

Mars' Lockets is a Cough sweet brand launched in 1973. The advertising for Lockets had established the proposition of a cough sweet for both nose and throat, supported by what was initially a unique sweet format.
Agency:Authors: Kara Miller and Drusilla Gabbott

Mars medicated: Out of the focus group, into the bedroom. How creative planning helped us add meaning to the lockets of promise

Tired, itchy-eyed and feverish Jack Flashgitt sank onto the sofa in the dimly -lit office. What a shit morning; late copy clearance issues, a glacial meeting with the MD on his unmet income forecasts, fifteen minutes of abuse from the only creative team he had thought still liked him, and a breakfast row with his wife over the fact that he still hadn't put up that shelf. A well respected...

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