Where's your money going? A Cooperative Bank case study

David Simoes-Brown

Having launched the Cooperative Banks' ethical positioning in 1992, BDDH had broadened the Bank's appeal from those who cared about ethical issues but weren't activists.
Agency:Author: David Simoes-Brown

Where’s your money going? - A Cooperative Bank case study

To the client brief

I had joined BDDH a year previously to work on The Cooperative Bank . Yet I was starting to feel slightly disappointed. Not with the agency or the client but with the creative leeway that the advertising strategy allowed us.

Having launched the Banks’ ethical positioning in 1992, we had broadened the Bank’s appeal from a 'right on' core target to 'sympathisers' - those who cared about ethical issues but weren’t activists. It was clear that consumers had been motivated...

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