Audi Toy Service

This case study explains how Audi, the car manufacturer, offered free services for toy cars to improve perceptions of its after-sales service amongst family car owners in Spain.

Audi Toy Service

Proximity Barcelona

Country Where Program Ran: SpainProgram Start Date: 12/02/13Program End Date: 01/15/14Advertiser/Client Name: Audi SpainCategory: Automotive (AU)Channels used: Alternative/Insert Media Special point of sale materials to all Audi Dealerships in Spain: The toy cars were delivered by hand to the Audi dealership, which took care of delivering them to a network of expert toy makers hired especially for this. Once repaired, the cars were returned to the dealerships and the customers were notified to pick them up.

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