Google Japan: AdWords Puzzle Campaign

This case study explains how Google, the tech company, used a direct mailing to target prospects for its Google AdWords products in Japan.

Google Japan: AdWords Puzzle Campaign

MRM Worldwide

Country Where Program Ran: JapanProgram Start Date: 07/18/13 Program End Date: 09/30/13Advertiser/Client Name: Google JapanCategory: Professional Services (PS)Channels used: Direct MailProduct/Service Overview: AdWords is Google's application for advertisers who want to run ads on the web. AdWords ads can be shown on the Google results page, on partner sites, and on any site that either uses AdSense to supply ads to their site or is part of the Google Content Network.

Objective of the campaign

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