Nationale Nederlanden: #whateverhappens
Country Where Program Ran: The NetherlandsProgram Start Date: 12/09/13Program End Date: 12/14/13Advertiser/Client Name: Nationale-NederlandenCategory: Insurance (IS)Channels used: MobileProduct/Service Overview: Nationale Nederlanden is a Dutch insurance company that aims to always help their customers to move forward, whatever happens.
Objective of the campaign
Many insurance companies are perceived as being passive and only concerned with the financial aspect of damages. We felt our brand deserved a better customer perception than this. Our specialised Damage Managers provide exceptional personal support in case of misfortune. Regardless through...