IBM: Mobile World Congress

This case study explains how IBM, the technology company, increased awareness of its mobile products at a specialist industry event by creating a mobile tool that demonstrated IBM's capabilities by solving pain points for its audience.

IBM: Mobile World Congress

Ogilvy

Country Where Program Ran: SpainProgram Start Date: 02/24/14Program End Date: 02/28/14 Advertiser/Client Name: IBMCategory: Professional Services (PS) Product/Service Overview: Mobile is a hugely important growth area for IBM as mobile technology becomes more and more critical for its client companies. A year ago IBM launched its MobileFirst offering – a suite of consultancy, software and hardware engineering services dedicated to helping businesses take advantage.

Objective of the campaign

IBM officially entered the mobile business only last year, at the Mobile World Congress 2013. But...

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