IBM: Mobile World Congress
Ogilvy
Country Where Program Ran: SpainProgram Start Date: 02/24/14Program End Date: 02/28/14 Advertiser/Client Name: IBMCategory: Professional Services (PS) Product/Service Overview: Mobile is a hugely important growth area for IBM as mobile technology becomes more and more critical for its client companies. A year ago IBM launched its MobileFirst offering – a suite of consultancy, software and hardware engineering services dedicated to helping businesses take advantage.
Objective of the campaign
IBM officially entered the mobile business only last year, at the Mobile World Congress 2013. But...