British Airways: Visit Mum
Ogilvy
Country Where Program Ran: North AmericaProgram Start Date: 07/29/13 Program End Date: 05/23/14 Advertiser/Client Name: British AirwaysCategory: Travel & Hospitality/Transportation (THT)Channels used: TV/Video/RadioProduct/Service Overview: Air service from North America to India.
Objective of the campaign
British Airways faced a problem with their North America - India routes: they have a culturally relevant product, but their audience had little brand or social affinity for them. And market share was shifting to Emirates and Lufthansa.
The brief was to create an "always on" platform...