British Airways: Visit Mum

This case study shows how British Airways (BA), the airline, used an emotional online video to increase sales of flights between India and the US.

British Airways: Visit Mum

Ogilvy

Country Where Program Ran: North AmericaProgram Start Date: 07/29/13 Program End Date: 05/23/14 Advertiser/Client Name: British AirwaysCategory: Travel & Hospitality/Transportation (THT)Channels used: TV/Video/RadioProduct/Service Overview: Air service from North America to India.

Objective of the campaign

British Airways faced a problem with their North America - India routes: they have a culturally relevant product, but their audience had little brand or social affinity for them. And market share was shifting to Emirates and Lufthansa.

The brief was to create an "always on" platform...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands