Elmsta 3000 Horror Fest: Home Invasion

This case study explains how Elmsta 3000 Horror Fest, a horror movie festival in Sweden, promoted its annual event to its members with a series of scary messages to their mobile phones.

Elmsta 3000 Horror Fest: Home Invasion

Saatchi & Saatchi Stockholm

Country Where Program Ran: SwedenProgram Start Date: 05/15/13 Program End Date: 05/16/13 Advertiser/Client Name: Elmsta 3000 Horror FestCategory: Publishing/Entertainment (PE)Channels used: MobileProduct/Service Overview: Elmsta 3000 Horror Fest is a horror movie festival exclusive to members.

Objective of the campaign

Elmsta 3000 Horror Fest is a small Swedish horror film festival. Held twice annually, the festival is open for registered members only. Each festival has a new theme. This time it was "home invasion", a small niche...

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