VAASAN Sverige: The Bunogram

This case study explains how Bonjour, the bakery, partnered with a charity to promote its cinnamon bun product and encourage charitable donations in the build up to Sweden's cinnamon bun day.

VAASAN Sverige AB: The Bunogram

Voluntaire

Country Where Program Ran: SwedenProgram Start Date: 10/01/13 Program End Date: 10/31/13 Advertiser/Client Name: VAASAN Sverige ABCategory: Product Manufacturing and Distribution (PMD)Channels used: Mobile, Social Media, TV/Video/Radio, Websites/Landing PagesProduct/Service Overview: Since Bonjour bakes with care, the bakery invented The Bunogram – a service that allowed you to text cinnamon buns to your friends and donate 1 Euro directly to the Pink Ribbon campaign.

Objective of the campaign

The cinnamon bun is Sweden's most beloved pastries - it even has its own...

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